Tuesday, November 24, 2009

You Wanna Piece Of Me? First You Gotta Get by BROCA.

The geek in me loves this post, on literary agent Rachelle Gardner's blog, written by marketer and author Jim Rubart:
You Must Shock BROCA
The idea here is the Broca area of the brain is what makes the difference between a person (such as an agent/editor) tuning out because they've heard your idea a million times, or tuning in and remembering you.

Author website: J. J. DeBenedictis

3 comments:

Whirlochre said...

I always thought Broca's area was a place in a park where you could let your badger off its leash...

writtenwyrdd said...

Great article. Thanks for sharing.

jjdebenedictis said...

Whirlochre: No, I think that's called the Noshed Nadgers area.

Writtenwyrdd: Glad I'm not the only one who thought it useful! :)

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