I zanged my
mental musings out into the universe, and by golly, the universe zinged them right back! Literary agent and author,
Nathan Bransford, has a post today about using your on-line time effectively for authorial self-promotion:
It takes time to make a good blog, a good Twitter feed, a good Facebook page, a good book trailer, etc., and if you dilute your time and try to do everything you might end up without a good anything.
Instead: do what you're best at. Don't make yourself miserable doing what you think you should be doing, do what you enjoy doing. Utilize your time where it's best spent[.]
From:
The Key To Marketing Your Book: Time Well-Spent